Hero 2 Hired Logo

Nationwide DoD campaign to help veterans find jobs based on their Military service

THE PROBLEM

Soldiers transitioning from military life to civilian life often need help adapting their skillset to a new career. Hero 2 Hired or H2H, is part of an ongoing Army effort to make it easier for Soldiers to find jobs that best match their knowledge, skills, abilities and interests. Funded by the Department of Defense and Yellow Ribbon Reintegration Program.

THE SCOPE

H2H consists of multiple components that provide a comprehensive platform for soldiers to find a career. Including an online job and career web platform, mobile applications, Facebook integration, and virtual/physical career fairs. Offering a complete package to address the unique employment challenges facing members of the Guard and Reserve.

The mobile job store was a critical component to the campaign. A large expanding truck that contains five kiosks and all the tools needed to take advantage of what H2H offers. The goal with this truck was to drive to each career fair and be large eye candy to attract soldiers to the booth. Staff were present to assist with any problems or questions soldiers would have.

I played a major role creating each and every component of the campaign. Working with the Art Director, the two of us were responsible for all branding, visual, user experience, front-end, and interface designs on the entire campaign. Over the course of the two year project we produced dozens of components including websites, mobile apps, banners, vehicle wraps, emails, kiosk booths and many others.

THE RESULTS

184

Job Fairs

6,000

Employers Registered

9,000

Job Positions Filled

120,000

Veteran Soldiers

VIEW WEBSITE

PRE-LAUNCH

Phase one of the campaign involved a branding package. H2H was a brand new endeavor and had no established presence. The Art Director and I both developed different treatments and presented a handful of different options to key stakeholders.

The primary color of orange was chosen for its distinction from all armed services color guidelines, we did not want to select a color that could be mistaken for a specific branch or show favoritism.

The second phase involved creating all the digital components that would be needed ahead of launch. This included the H2H website, two mobile apps, and kiosk application. Initial wireframes and flowcharts were created for approval then transformed into finalized assets. The website and mobile app contained the same content, so all functions and features had to be accounted for.

Wireframes Screenshot
H2H mobile app screenshots

POST-LAUNCH

The third phase was print collateral executed while the digital assets were being developed. This included a tradeshow booth, the mobile job vehicle, posters, banners, and other print collateral. At this point the campaign officially launched and immediately had a major impact on veterans looking for work.

The fourth phase was ancillary material supporting the campaign after launch. This included general updates, emails, landing pages, and any other assets requested. The mobile apps also received multiple layout and content updates over multiple versions.

THE RESULTS

Providing three million job listings with over 6,000 registered employers. The H2H campaign allowed 9,000+ soldiers the opportunity to transition to a civilian job with relative ease. Soldiers hailed its effectiveness over traditional career hunting alternatives. Tailoring their exact skillsets and experience to civilian positions. The mobile job vehicle and kiosk participated in over 184 job fairs nationwide. Watch the YouTube video below to see H2H in action! The campaign ended in 2016 as the Department of Defense consolidated all military career programs into one platform.

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